Natural Balance
Feed well. Feel well.™
Natural Balance is improving the lives of pets through nutrition.
Natural Balance believes that nutrition has the power to heal.
From originating the Limited Ingredient diet that has helped pets with food sensitivities thrive for decades, to developing innovative new formulas designed to target more serious health concerns, Natural Balance combines the power of natural ingredients with the efficacy of science.
Enter Funday, stage right. Our job was to help as many pet parents as possible discover Natural Balance and the relief it provides for pet and owner alike with a new tagline, brand platform and launch campaign encompassing all of their products.
Life with pets is good. Life with pets who feel their best is even better.
We created a new brand platform: “Feed Well. Feel Well.” and launched it with a campaign that tapped into the moments every pet parent knows and showed how Natural Balance can make them even better.
Good enough isn’t good enough.
Our customers go on a long journey before they find Natural Balance. They typically try a handful of options and often end up on a science brand food that even helps - until the flip the bag over and read all the chemical ingredients. They don’t just want something that works, they want something that works AND is made of ingredients they trust. So, we connected with our audience by acknowledging their journey: understanding the difference between good and even better.
Making an ad is good. Making sure our audience sees it is even better.
From social to OOH - and even audio ads - we made the most of our construct and those insightful, cute pet moments to show up everywhere our audience was.
