Edible
We can arrange that.
Need the perfect gift for Mother’s Day? Edible can arrange that.
Edible believes gifting should feel as thoughtful as the gesture itself.
Known for turning fruit into iconic arrangements, the brand was ready to evolve beyond special occasions and remind people that connection doesn’t need a calendar invite. Our job was to help launch “Edible Arranges,” a new campaign platform built around the idea that life has a funny way of arranging moments worth celebrating - big, small, planned, or completely unexpected.
If you need a gift. We have a solution.
From strategy and messaging to campaign development and launch, we helped reposition Edible as more than a gift you send, but a brand that helps people show up for each other in meaningful ways.
We got you.
The campaign came to life across every touchpoint people interact with the brand — from email and web to social and DTV — creating a system designed to arrange moments of delight wherever audiences were scrolling, streaming, shopping, or celebrating.
