Natural Balance
That’s Good Sh*t™
Good Sh*t In.
Good Sh*t Out.
You get out what you put in - and that couldn’t be more true than when it comes to what you feed your dog.
Good sh*t makes good sh*t. The right ingredients, formula and expertise can support any manner of health issues, but most notably the one pet parents are most concerned about: digestive issues.
So tackled the topic pet parents can’t stop talking about but other brands refused to: dog sh*t.
The Good Sh*t Guarantee
Our bold messages were backed by an equally bold promise: make the switch to Natural Balance and if your dog’s poop doesn’t improve, we’ll give you your money back - no ifs, ands or butts about it.
A Design System Focused On The Digestive System
From OOH to display, and everything in between, we delivered hundreds of assets to reinforce our message about digestive health. A veritable sh*tload, if you will.
